Tuesday, March 28, 2023

How the Greatest Podcasters Do Their Work Sooner – Good Passive Revenue %

My goal, proper right here, is that can assist you to create a podcast within the shortest time doable.

And I’m not simply speaking about any previous podcast. I imply a nice podcast. Your very best podcast!

As a result of that is the place so many individuals get caught out. It’s the place exhibits go to die. The podcaster spends an excessive amount of time making each episode. A lot that it simply does not match into their week and even their life. By that time, it simply drains all of the enjoyable and worth out of the complete present!

After all, it’s price noting that various kinds of exhibits take completely different quantities of time to supply (go ask an audio drama producer how a lot time they spend on dialogue modifying alone!). And typically, spending extra time in your present can enhance the standard, or what you get out of it. However, that’s provided that you spend that point on the best stuff. And I consider it’s doable to do these proper issues in far much less time than you assume.

So that is what I’ll do on this article: present you one of the best of these “proper issues” and provide help to create the very best product within the least doable time.

Who I Am and What You’ll Be taught

By means of a fast “who the heck’s this man?”: my identify is Colin Grey, and I’m a podcaster, author, trainer, and common dogsbody at The Podcast Host. We create a community of our personal exhibits and assist 1000’s of others produce their very own via our content material.

Plus, we run a podcast maker device known as Alitu. The entire objective behind Alitu is to supply recording, modifying, and publishing instruments that automate and simplify, making it far faster and simpler to create your present. And a variety of that is predicated on the “proper methods” that I’ll speak about right here.

Over the previous ten years, I’ve gone from becoming a podcast round a totally completely different regular job (instructing lecturers learn how to train — meta, huh?), to attempting to suit as many podcasts as doable into my present job and designing instruments to assist others do it faster!

It was all about reducing out the cruft and determining what’s actually worthwhile in making a high-quality, profitable present. I’ll speak about all these insights right here, together with:

  • The right way to plan content material within the minimal time, and in a manner that makes it simple to ship
  • The right way to get essentially the most from all the things you do create
  • Recording & modifying tips to save lots of time
  • The right way to discover and be taught the instruments that lower down on processing time

So, let’s get into it. Time to use just a little lightning to your podcast!

Why Seasons are Rocketfuel for You and your Viewers

Seasons-based podcasting is essentially the most underrated workflow hack within the business. And, even higher, it’s a large driver of listener success, loyalty, and viewers development, too.

How? Properly, there are three causes. 

Planning Nirvana

You understand whenever you flip up at your desk for recording time and assume: “Alrighty … podcast time. I’ve received an hour to get this child recorded! Soooo … what shall I speak about … ”

An hour later, you’re nonetheless solely midway via planning the episode. And even worse, you’re nonetheless looking at a clean display screen, attempting to think of an idea.

Properly, right here’s a brand new tack: take an hour of your life and take into consideration your subsequent season as an alternative. 

Take a query you typically get out of your listeners, or a subject you realize you need to cowl, after which break it down. One of many largest errors we make as podcasters is attempting to suit an excessive amount of into an episode. We do it as a result of we care. We need to give a variety of worth, however truly, it’s shortchanging your listeners, typically lacking particulars, or giving them an excessive amount of to consider all of sudden. As a substitute, break that subject down into its part elements. 

I did a season on podcast tools some time again. I might have simply coated it in a single episode however it’s higher to interrupt it down. One episode on microphones, one on mixers, one on recording software program, and one on modifying software program. 

Usually I can work this out in lower than ten minutes for a subject I do know properly. Perhaps 20 to 30 if I must do a little bit of analysis. I’ll find yourself with a listing of perhaps six or seven episodes, typically as much as 15 or 20. 

Then, I’ll take one other 20 minutes to place some meat on them bones, and do a set of 5 to 10 bullet factors inside every major subject, outlining what I’ll cowl. 

By the tip of the hour (or much less!) I’ve received a plan for a whole season’s price of content material, typically two or three months lengthy, perhaps extra. 

So now, as an alternative of the standard, “Oh no! What do I speak about this week!”, subsequent time you open up that season plan, take a look at the subsequent episode’s script and hit file. Simple!

And sure, this could nonetheless work for interview exhibits. Do the entire above, and solely THEN begin to consider visitors. This makes for much higher content material. As a substitute of simply selecting out random pseudo-famous folks in your area of interest, only for their identify, select based mostly on experience and information. 

Search round for weblog posts protecting the matters you will have in your plan. Discover folks with fascinating angles on these matters, after which invite them on the present. You’ll create much better, far more centered content material consequently.

Higher Batching

With a season plan, you possibly can actually simply make the most of one other big timesaver: batch recording.

Matthew is my co-host on our “learn how to podcast” present, Podcraft. It’s a seasons-based present, and we’ve lengthy recorded it in batches. We co-host the podcast, so we will plan a season collectively, after which we’ll file two to 3 episodes at a time. 

I do know individuals who can do 4 episodes in a single sitting, however we at all times discover we hit a wall round three. Nonetheless, which means we solely have to rearrange recording time each two or three weeks, moderately than each single week.

Enhancing might be batched, too. As anybody who has to do a variety of job switching is aware of, doing just a few of all of them collectively takes far much less time than three separate modifying periods.

Listener-Powered Content material

Each podcaster is aware of they need to be getting their listeners extra concerned with their present. It drives engagement, loyalty, and big listener development. However, it’s an enormous time suck … monitoring emails, social media, and voicemails each single week might be draining. 

Seasons put one thing model new in your toolbox: a break!

On the finish of the season, you say: “Okay, thanks for listening! We’ll be again in 6 weeks, on August 1st. Throughout that point, although, right here’s what I would like you to do. We’re going to cowl podcast tools on the subsequent season. Inform me, what gear are you utilizing proper now? What gear have you ever tried that was garbage? What are your largest struggles or questions with tools that I can reply? Ship me a tweet,or an e-mail, or (better of all) go away a voicemail at ..”

You then take a well-earned break! 

In direction of the tip of the break, you possibly can batch-process all of this. Take a day to gather all of it collectively, collate the tweets and the emails, and course of the audio recordings so it’s all prepared for the brand new season. That is a lot simpler and extra environment friendly than doing little drips and drabs each few days. 

Even higher, this could energy the planning we talked about above. The questions will direct your episodes, and you’ll plan forward, together with all of the related questions in the best episode. In that manner, you embrace and contain your listeners within the present and drive an enormous quantity of worth and loyalty. Plus, you create higher content material as a result of it’s based mostly on the ideas of actual folks.

Fly Solo (At Least a Little)

This one makes folks just a little nervous, a minimum of for people who usually fly with a visitor! Recording alone is likely one of the largest time-saving strikes you may make, significantly should you’re an everyday interviewee on different exhibits.

In case you’ve by no means tried it, think about a world the place you don’t must coordinate calendars to discover a time that fits everybody. Think about planning the episode your self, realizing that you simply don’t must immediate your co-host or assume of some backup questions in case that interview goes awry. Think about having 100% management over what’s stated (since you’re doing the saying!), so there aren’t any tangents, no fluff and no … modifying? Think about simply deciding to file, off the cuff, and 20 minutes later, you will have an episode within the bag. 

All of that’s doable with solo recording, plus the additional advantage of showcasing your personal information and expertise for a change, moderately than your visitor (I’m speaking about interview exhibits specifically). 

In case you haven’t tried it, take one episode a month and fly solo. See how a lot time it saves you and the way your listeners may like to listen to what you assume, for a change. 

The Minimal Efficient Enhancing Course of

Okay, we’ve deliberate it out and we’ve recorded an episode. Now comes essentially the most harmful of potential time-eaters: modifying. 

I nonetheless come throughout so many individuals who spend 2x or 3x the size of their present in modifying. For instance, taking two or three hours to edit a one-hour recording. I even meet individuals who spend 5x to 10x the size of their present in manufacturing! It’s simply unsustainable. 

A part of that’s dialogue modifying, listening via the entire thing to seek out and eradicate their errors. Painful! We’ll sort out that within the subsequent tactic. 

The opposite half is audio engineering; specifically audio cleanup, including music or advertisements, layering tracks, and exporting the entire thing.

So, how can we make it simple? By including constraints. You are able to do a lot much less by making use of the best mindset to your modifying. I’ve received two processes right here so that you can strive. 

MEE (Minimal Efficient Enhancing)

That is excellent for early-stage podcasters. I typically advocate following this on your first 10 to twenty episodes, at a minimal. There’s a lot you’re studying throughout these first months, and modifying actually is low on the influence record. There’s a lot extra worth in working in your presentation and content material design expertise. (Actually, you possibly can lengthen this mindset to any podcaster at any stage.)

Merely lower modifying down to 2 issues, and two issues solely:

  1. Trim
  2. Normalize

Trim means trimming the beginning and the tip solely. Often which means reducing out the silence and the paper rustling after you hit file and earlier than you begin talking. Then, do the identical for the tip. 

Normalize means leveling out the amount of your present. That is the one and solely “audio engineering” job that’s important. It means your present gained’t be too quiet, and the amount of the completely different audio system needs to be comparatively even so that you don’t have your listeners reaching for his or her quantity management each time the speaker adjustments.

Most modifying instruments have normalization options included, such as Audacity.

Discover that this doesn’t embrace dialogue modifying in any respect. So, you possibly can’t lower out errors! That’s a constraint that has just a few advantages:

  • You’ll be able to’t use modifying as a crutch, so that you be taught to enhance the best way you communicate, quick! Be taught to drop the ums and ahs whereas you communicate, not afterward.
  • You keep away from this time-warp rabbit gap altogether as a result of even just a little “Oh I’ll simply take away that one factor” can flip into an hour of modifying.
  • You sound extra human. “Oh, sorry, that’s not what I meant! <snigger> Let me say that once more.” That is trustworthy. Open. Relatable. Individuals determine with you extra carefully.

As a substitute, file with a “dwell broadcast” mindset. Fake you’re dwell on air, the present has to go on. There’s an opportunity you’ve carried out that very factor — Fb, YouTube, Instagram — and survived! So take it into your podcasting, and reap the time-saving advantages. even when simply on your first few episodes.  


Later in your podcasting profession, you may resolve you do need to add a bit extra polish. Whether or not that’s episode 20 or 200, right here’s the 2nd stage: MEE-V2.

  1. Trim
  2. Click on Edit
  3. Noise Discount
  4. Restrict and Normalize
  5. Add Music
  6. Overlap and Fades

That polish comes primarily within the type of music: including your personal audio branding, and placing in some pro-sounding overlaps and fades.

MEE-V2 additionally consists of an additional couple of audio engineering steps. A hard limit helps to enhance your audio leveling, and noise reduction is an enormous assist for many of us who’re recording in bog-standard rooms moderately than recording studios. 

We’re not delving into a variety of the audio engineering that you simply’ll discover across the podcasting net, reminiscent of EQ, compression, de-essing, or plosive elimination. These are helpful of their place, positive, polish on your audio — however they’re non-essential.

Lastly, you’ll discover the point out of a click on edit. Sure, I hear you breathe a sigh of reduction: now you possibly can take away just a few errors out of your audio. However solely the massive ones that basically can’t keep in! We nonetheless need to preserve that live-recording mindset to remain human, and we’ll use a click-edit course of that slashes the time required to finish. You’ll see that within the subsequent tactic.


Earlier than we transfer on, I’ll point out one other chance right here. You’ll be able to automate an entire lot of MEE-2 and add much more polish utilizing the best instruments. 

I got here up with MEE years in the past in an try to assist our readers defeat the monster that’s modifying. However, even then, it was nonetheless a job that dragged exhibits beneath. 

So, we constructed our personal device, Alitu, to automate MEE-2, after which so as to add an entire lot extra polish and help on high. 

Alitu podcast editing software can be used to record solo episodes or call recorder to bring in a guest.

For instance, inside Alitu you possibly can file a solo episode, or use our name recorder to herald a visitor. That recording is then mechanically cleaned up — noise discount, limiting, normalization, EQ, de-essing, plosive elimination, the entire 9 yards. Then it’s popped into the episode builder, which provides your music, overlaps and fades mechanically. You’ll be able to add in any intros or outros required there, too, or any advertisements or inserts for the episode. 

All that’s left is to make use of Alitu’s audio editor to look out your clicks with 2x pace management (extra on this under), spotlight the edits, after which hit publish. You’ll be able to even publish to Alitu’s in-built internet hosting should you don’t have internet hosting arrange but, so it’s multi functional place.

Alitu features in-built hosting to publish episodes.

 Alitu presents a week-long free trial to check out the platform earlier than buying.

Click on Enhancing

Now, to click on modifying!

It’s a traditional, however at all times price together with because it’s a revelation to anybody who hasn’t heard it. It tackles the dreaded job of combing via a podcast episode, minute by minute, to trace down these errors that you realize must be eliminated. 

As a substitute, with click on modifying, I’d usually edit our 30-minute common Podcraft episode in lower than 5 minutes. Right here’s the way it works:

Once I make a mistake in my present, I create a visible marker within the waveform by clicking my tongue thrice. You can even clap, or snap your fingers. All of them work. The purpose is to create one thing that’s very easy to see on the waveform whenever you get into your modifying bundle. 

You’re talking. You make a mistake or journey over your tongue, or must cough. So, you cease. You pause for just a few seconds. Click on. Click on. Click on. You pause for one more few seconds. You then begin talking once more. 

That is very seen on the waveform, as proven highlighted in crimson. 

Details of waveform in Alitu's editing feature.

Which means, whenever you get to modifying, you simply get right down to an inexpensive zoom stage and scan the waveform, in search of these indicators. 

You then spotlight the tip of the sentence earlier than the error, proper via to the purpose earlier than you restart, and delete. Mistake eradicated!

Professional Tip: You’ll be able to fairly simply get within the behavior of remembering the beginning of the sentence earlier than you made your mistake, after which restarting with the identical first few phrases. Which means after I discover a mistake in modifying, I take heed to the re-start first, after which return a bit and discover the identical few phrases earlier than the error. I do know that’s the place I’ve to begin the edit. That saves one other few seconds, each time!

Take Management of Errant Interviewees

Let’s end up with a tactic that not solely comes beneath the class of “time saver,” each in recording and modifying, but in addition bleeds into “improved content material.” It’s the easy idea of taking possession of your present, and your content material.

The factor is, interview shows are great when done well. However, they’re typically not carried out properly. That may result in sub-par content material, positive, however even worse, it results in an entire lot of additional time in your course of. 

It takes extra time to file as a result of the visitor goes off on tangents. Or they don’t keep on level and fail to reply questions. That every one means extra time modifying, attempting to chop the fluff, and elevating the standard.

As a substitute, take management, and provides some pointers earlier than you begin. Listed here are just a few of the issues I would say:

  1. I’d like to share just a few bits of steerage. I do know my viewers very well, and I’ve realized that these will help you come throughout in the very best manner with them. 
  2. We prefer to hold this present actually conversational. So, attempt to hold solutions brief and sharp, lower than a minute, two at most. 
  3. Don’t fear, we’ll get into element, however I’ll ask in regards to the elements I do know my viewers loves. 
  4. At all times be happy to ask me questions again, so we’re each concerned, and it flows properly. 
  5. I will interrupt you sometimes. Not as a result of your content material’s dangerous, however as a result of I do know what my viewers desires and I’ll hold us monitoring with that. 

Hold emphasizing that that is of their finest pursuits. This makes them look good! You understand your viewers, and if the visitor desires to make a terrific impression, then you possibly can assist them try this. However, provided that they work with you, and allow you to information the dialog (#3).

That primarily means shorter solutions (#2), and being ready to be interrupted (#5 — and that is a lot simpler whenever you point out it earlier than you begin).

I’ve additionally discovered that #4 is a extremely fascinating hack, for 2 causes. First, conversations are a lot better when it’s two methods. And second, asking questions simply places folks into conversation-mode moderately than monologue-mode. (It additionally helps keep away from the 5-minute solo tangents which can be the bane of any interviewer’s life!)

How Will You Minimize Your Manufacturing Time?

To me, there are two massive concepts to this. 

First, easy routines and purposeful instruments. Which means: 

  • Hold your weekly routine as easy and as common as doable.
  • Use seasons to simplify your planning.
  • Go solo to simplify the logistics.
  • File as should you’re dwell and commit to actually easy modifying.

Make it your purpose to seek out these routines that repeat so that you could match the complete workflow simply into your week. 

Secondly, it means utilizing instruments with actual objective. As podcasters, we might be responsible of including in on-trend instruments or ways that take up extra time, moderately than put it aside. As a substitute, decide fewer, higher instruments, and go deep with them.

The press trick is a device, use it to save lots of hours in modifying. Alitu is a device that works nice alongside it, and provides extra options to annihilate the time spent modifying and engineering. In the event that they don’t be just right for you, although, there are dozens of decisions. Discover just some that suit you, personally, and go deep.

Above all, use these ways to hone your private routine, discover the strategies that be just right for you, and supply up all that additional time to the content material itself. Use it to speak to your listeners. What do they like? What do they not like? Discover out what they actually need from you. That’s what makes the massive distinction. Not an additional cross of compression, or a jot of noise discount. As a substitute, get easy, get tooled up, after which you possibly can actually begin thriving as a podcaster.

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